The words people more strongly associate with pensions are “confusing”, “complicated”, “boring”, “difficult” and “off-putting”, so Nest’s new jargon busting phrasebook is welcome.
Nest chief executive Tim Jones says: ‘...
How best to encourage the savings habit? Hannah Clarke, Ferrier Pearce, reports.
There is a problem at the heart of the pensions industry. It is a perennial problem, much discussed and pondered over, but still it remains. 2012 brings it out of the closed pensions world and puts it on the agenda of employers of all sizes. And the problem? How to encourage a countrywide habit of...
Amy Madden, Xafinity, and Ed Hughes, Hughes Communication, on member engagement in a changing world
While communication has been a “hot” topic in pensions for some years, the speed and frequency with which scheme structures are evolving means it is now a must do rather than a nice to have. Member “engagement” has become the popular term to describe this activity and is...
communication
From 1 December it will be possible to satisfy Disclosure of Information Regulations by sending an email or by posting material on a website rather than in writing according to the Department for Work and Pensions (DWP).
Catherine McKenna of Hammonds says: “This development will help to...
The key to a successful communication exercise is to treat your scheme members as your company treats its customers, says Jon Pearce, Ferrier Pearce
When a company wants to promote its product or service to an increasingly knowledgeable consumer target audience, it first invests in detailed market research and analyses the findings. Only then will it produce a focused and sophisticated marketing strategy, designed to explain to its potential...
Effective pensions literature: is Darwin to blame? asks David Millar, Friends Provident
In this prevailing financial crisis you will probably not find many people creating new literature promoting pension scheme membership. All over the country, people are facing hardship and looking for any ways possible to trim expenditure. Sadly, pension benefits are a frequent casualty,...
Now is the time for trustees to be setting the communications agenda advises Louise Harris, Capita Hartshead
Spring is in the air and the new financial year has just begun. What better time for trustees to take a step back, review their scheme communications and identify the challenges that lie ahead. What is more, with a general election imminent, the external factors influencing how we run pensions...
Communicating the pension scheme is not as straightforward as it once was, says Allison Plager
Remember the good old days when pension scheme communication entailed the annual benefit statement and pretty much nothing else? That was in the era of defined benefit (DB) schemes, offered by countless companies large and small. Employees joined the scheme, barely even noticed the contributions...
